Fujifilm Instax Square SQ6 | Review

Instax sq6
  • Design
  • Functionality
  • Price



– Extremely Fun
– Affordable
– Easy to use
– Develops great photos


– Film can be expensive

Instax Square SQ6  – Fun & Addictive whilst forcing you to make the moment count

According to data taken from Infotrends, around 1.2 Trillion Photos would have been taken across the globe in 2017. 85% of those will be taken on a smartphone and 4.7 trillion photos will be stored.

Why am I telling you all of this?

Well the point I am trying to make is, we’re in a digital age whereby we’re taking more and more photos every day, sending them across on whatsapp, firing them up to Google Photos and then that’s it. Forgotten. Intangible and never to be seen again.

Taking photographs are also more forgiving than ever before, in just a few seconds we can take 8 shots allowing you to choose the best one.

The SQ6 does the complete opposite, offering you something “real”, something nostalgic and simply put something really fun.

Sharing a photo couldn’t be easier on the SQ6, you literally have to give it the person by hand. Beautiful.

I had recently watched a documentary called “Side by Side” in which Keanu Reeves discusses film-making with top directors about the transition from film to digital.

After watching that, you not only appreciate how movies were made on the film, but the creativity behind it.

This is exactly how I felt using the SQ6 from Fujifilm. Film comes in limited supply so you have to make that moment count.

As its instant camera, there is no post editing on your phone (unless you scan or take a picture of the actual picture using your phone). Framing and lighting is all down to you.

The SQ6 does however give you 7 modes to help you get the perfect picture.


  • Automatic
  • Selfie
  • Macro Mode
  • Landscape Mode
  • Double Exposure
  • Lighten Mode
  • Darken Mode


Double exposure is a really interesting mode that we had a lot of fun with. Essentially you’re shooting two shots on the same film overlaying one over another.

We found when using macro mode, the image was slightly positioned out of frame to the right so this mode takes a bit of getting used to.

Lighten and Darken mode are exactly as described, if you’re picture came out under or over exposed, just hit these two buttons to correct the image for you on your second attempt.

The images themselves take around 30 seconds to develop, there’s something exciting about waiting to see what you have created and when they are they develop with a retro look.

An important note to add, you do not need to shake the picture for it to develop but I dare you not to. You just can’t help yourself.

If you want to add an extra level of creativity, There are three colour filters that snap onto the flash giving you a burst of coloured light.


Camera and Design

Setting up the camera straight out of the box is easy enough. Two batteries are included which are said to give you around 300 shots of battery. Plenty.

The film and cartridge are both square and the cameras design also compensates that. The Square design does feel a little awkward to hold onto at first, but nothing you can’t get used to pretty quickly.

There’s some very “instagrammy” about the square design which we feel is going to resonate with certain audiences.

There is no digital viewfinder on the SQ6, just a small optical one on the top right hand of the camera. This forces you to take your time and frame your shot perfectly.

The power switch is on the top and there is no auto-off on this camera. So its important to remember to turn it off so that the lens can retract back into the camera when its not in use.

The SQ6 comes in 3 colours. Pearl White, Blush Gold and Graphite Grey. The one in our pictures is Pearl White.



Whether you’re a keen photographer or just like having fun with photos, the SQ6 is a beautiful bit of kit to have around.

Coming in at £130 for the unit, we think it’s worth every penny. The film is where it can get costly however which run around £8-10 for a packet of 10, but consider those tangible memories.

This is quite possibly the most fun we’ve had with a camera all year and definitely one we’ll be using over and over again.


Instax Square SQ6 –  BUY NOW




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